Who Owns Your Trademark - Trademarkabilities

Who Owns Your Trademark?

The answer is not as simple as you might think.  Ownership is a threshold issue at the USPTO and yet many applicants get this wrong on their application. If the application is filed in the name of the wrong trademark owner, it may result in your trademark being worth less than the piece of paper it is printed on.  Below, …

The Importance of Trademark Searching - Trademarkabilities

The Importance of Trademark Searching

Congratulations!  Your client has decided on a new name for its company or brand.  Before you apply for a federal trademark, it’s important to conduct a trademark search to make sure the trademark is available.  What kind of trademark searching should you do? Preliminary v. Full Availability Searches Searching USPTO records is a good first step. This will let the …