Why Trademark Renewals Matter and How to Protect Your Clients’ Rights

Registering a trademark is a critical milestone, but it’s not the end of the road. For attorneys practicing trademark law, staying connected with clients after registration is just as important as securing the mark in the first place. If trademark renewals and post-registration use aren’t managed properly, your clients’ hard-earned rights can slip away. Here’s why keeping tabs on trademark …

Training Like Olympians – A Blueprint for Trademark Lawyers

I hope you have been enjoying the Summer Games and watching great Olympians like Katie Ledecky, Simone Biles, Noah Lyles, Caleb Dressel, and Gabby Thomas reach new heights in their respective sports. For these Olympians, they haven’t trained for two weeks to be the best at what they do, they have trained rigorously for the past four years and since …

Trademark Lessons From Cicadas

Here in Chicago, we have been sharing the beginning of our summer with the 17-year cicadas. It’s now peak season, and they are singing in their full glory! We hope to reclaim our yards and summer fun by the 4th of July. Which got me thinking: is there anything we trademark attorneys can learn from the lifecycle of a cicada? …