LLC vs Trademark: Why Entity Formation Is Not Brand Protection

When comparing the legal weight of an LLC vs trademark registration, corporate transactional lawyers often encounter a dangerous gap in client understanding. You help clients form entities every day: you confirm name availability with the Secretary of State, and the entity is formed without issue. From a corporate standpoint, everything is in order. What often goes unsaid, however, is that …

woman sitting at computer learning trademark law

Why Now Is the Time to Learn Trademark Law

According to recent USPTO data, trademark applications are up 7% over last year and have increased nearly 10% since 2020. That’s not a blip, it’s a clear signal that more businesses than ever are investing in protecting their brands. What’s driving this steady growth? We believe that every business today, regardless of its size, is becoming savvier as to the …

Use Your Continuing Legal Education Credits To Build a Trademark Niche

If your legal career feels uncertain lately, you’re not alone. Whether you’re watching your current practice area slow down, feeling restless with your current practice area and wanting to pivot, or wondering how to future-proof and recession-proof your income, don’t dismiss that inner voice – it may be telling you it’s time for a change. One way you can discover …

Why Trademark Renewals Matter and How to Protect Your Clients’ Rights

Registering a trademark is a critical milestone, but it’s not the end of the road. For attorneys practicing trademark law, staying connected with clients after registration is just as important as securing the mark in the first place. If trademark renewals and post-registration use aren’t managed properly, your clients’ hard-earned rights can slip away. Here’s why keeping tabs on trademark …

Training Like Olympians – A Blueprint for Trademark Lawyers

I hope you have been enjoying the Summer Games and watching great Olympians like Katie Ledecky, Simone Biles, Noah Lyles, Caleb Dressel, and Gabby Thomas reach new heights in their respective sports. For these Olympians, they haven’t trained for two weeks to be the best at what they do, they have trained rigorously for the past four years and since …

Trademark Lessons From Cicadas

Here in Chicago, we have been sharing the beginning of our summer with the 17-year cicadas. It’s now peak season, and they are singing in their full glory! We hope to reclaim our yards and summer fun by the 4th of July. Which got me thinking: is there anything we trademark attorneys can learn from the lifecycle of a cicada? …

The Consequences of Skipping a Trademark Search

In the bustling world of business, where ideas evolve into brands and creativity fuels success, trademarks stand as the guardians of company’s identity and reputation. A trademark is more than just a symbol; it embodies the essence of your client’s business, representing its core values and brand promises. However, many entrepreneurs, in their rush to choose a trademark, often overlook …