NO TRADEMARK
EXPERIENCE NECESSARY

With Trademarkabilities® you can gain the skills to confidently serve clients before the USPTO, no matter your level of trademark experience. Whether you’re a new attorney or pivoting from another practice area, we’ll guide you every step of the way.

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The Trademarkabilities® Masterclass was fully updated in January 2025 to reflect changes to the USPTO's new trademark application filing system! It is jam-packed with 24 lessons throughout six sessions and contains approx. 17 hours of on-demand video instruction to help you confidently master all aspects of the trademark application process.

Add Trademark Services to Your Law Firm

No matter where you work or how many hours you put in each week, we’re here to help you:

  • Master the trademark application process
  • Avoid common mistakes
  • Confidently represent your clients

Ready to dive into trademark law? Check out the detailed outline below to learn more about what the Masterclass covers.

Price: $3245*

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*Enrolling in the Trademarkabilities Masterclass provides you with a digital license to access the course for two years from the date of registration. See our Terms for more details.

HOW THE MASTERCLASS WORKS

Following the Trademark Mastery Method, our straightforward five-step framework, the Trademarkabilities Masterclass simplifies the trademark application process into clear, manageable phases providing a clear path to apply your knowledge to real-world scenarios.

Step 1: Understand the IP Landscape
Step 2: Master the Trademark Search
Step 3: Navigate the Application Process
Step 4: Respond with Precision
Step 5: Maintain and Renew with Confidence

Price: $3245*

SIGN ME UP! $3245*

*Enrolling in the Trademarkabilities Masterclass provides you with a digital license to access the course for two years from the date of registration. See our Terms for more details.

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“Trademarkabilities is hands down one of the best courses I’ve taken! It’s not just a ‘crash course.’”
COURTNEY E., GREATER ST. LOUIS, MO

Looking for a payment plan?

Trademarkabilities has a solution to help make our Masterclass more affordable. Please email us for more details.

SESSION 1
Understand the Intellectual Property Landscape
Recognizing the importance of IP is critical to serving your clients. When you understand your clients’ business needs you can confidently serve as a trusted advisor and act in their best interests. In this session, you'll get an overview of the various branches of intellectual property law and foundational details about trademark law  that you'll build on through the rest of the Masterclass.
  • A brief overview of patent, copyright, and trade dress law so you can explain it to your client
  • Trademark law basics, including its scope of protection
  • Who needs a trademark?
  • The benefits of federal trademark protection
  • Practicing before the USPTO and its jurisdiction
  • The trademark application process
  • The strength of trademarks/hierarchy of trademark protection
  • Valuable trademark resources
SESSION 2
Clearance Searching: Preliminary/Full Trademark Searches
Searching is one of the most important things we do as trademark attorneys. Most refusals of registration can be avoided by conducting a search first. In this session, you'll learn the skills you need to search like an experienced trademark attorney.
  • The importance of searching
  • The different types of searches: preliminary, design, and full searches
  • How to conduct preliminary word mark searches in the USPTO database
  • How to conduct logo searches in the USPTO database using the design code manual
  • How to review search results and assess risk
  • How and when to write a trademark opinion letter
SESSION 3
An Overview of the Trademark Application Process
Filing a trademark application is the start of a legal proceeding, and much of the application cannot be changed after it is filed. In this session, you will learn how to properly file a trademark application step-by-step and gain a detailed understanding of the entire trademark application process and other relevant USPTO forms.
  • Which mark to file?
  • What is use in commerce?
  • Who is the proper owner?
  • Drawing and color claims
  • How to choose a filing basis
  • How to draft an accurate and acceptable identification of goods/services
  • How to submit an acceptable specimen of use
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SESSION 4
Foreign Expansion/Applicants & The Trademark Modernization Act
We live in a global economy and trademarks are territorial in nature. When you work with foreign clients, you need to know the rules to confidently do your job. In this session, you'll learn how to file applications based on foreign applications and registrations as well as extending U.S. applications to other countries.
  • The rules re: the foreign filing deadline
  • How to find and work with a foreign associates
  • U.S. attorney rule for foreign entities
  • EU v. national filings (U.K. post-Brexit)
  • Limitations of Madrid applications in the U.S.
  • Rules and best practices for foreign applications and their filing basis in the U.S.
  • The new Trademark Modernization Act proceedings and rules
  • Filing USPTO forms in a USPTO power outage or with user system errors
SESSION 5
Refusals of Registration: How to Respond to Office Actions
The USPTO issues two kinds of refusals: administrative refusals and substantive refusals. Failure to correct any deficiency can result in your client's application being refused without registration. In this session, you will learn how to respond to the most common kinds of Office Actions (refusals of registration), including tips on best practices and strategies for responding.
  • Amendment to the identification of goods/services
  • Disclaimers, specimen refusals, and other adminstrative issues
  • Merely descriptiveness, geographically descriptiveness, and surname refusals
  • How to amend to the Supplemental Register
  • How to claim acquired distinctiveness
  • Ornamental refusals and failure to function refusals
  • Generic refusals
  • Likelihood of confusion refusals
  • How and when to seek a consent agreement
  • Notice of Appeal overview
  • Letters of Protest overview
SESSION 6
Maintenance and Renewal Best Practices
Securing your client's registration is just the beginning of the process. Your client must continue to use their marks to keep the trademark active and provide value to their business. In this session, you will learn the best practices for communicating with your clients during the maintenance and renewal phase of the registration. You will also get a walkthrough of the relevant forms, so you know exactly what and how to file.
  • The rules and best practices for keeping your client’s business long term
  • How to handle upcoming deadlines and communicate them to your client
  • The differences between Section 8, Section 9, and Section 15 declarations
  • Special rules and strategies for Supplemental Registrations and Madrid Protocol Registrations
  • Excusable non-use
  • How to submit specimens that will be accepted
  • Deleting goods/services that are no longer in use
  • How to respond to an audit request
  • How to assign trademarks and overview of the USPTO module for assigning marks (ETAS)
BUT THAT'S NOT ALL!

THE MASTERCLASS

is already PACKED with value, and when you enroll, you'll also receive many other bonuses!

The Masterclass is prerecorded. Each video learning module of the Masterclass can be watched on your schedule from the comfort of your home or office, without incurring travel expenses. You can watch the videos as many times as you like during your two-year license period. See our Terms for more details.

PLUS, you receive these extras:

  • Detailed workbook contains more than 500 slides with all the rules, strategies and tips, along with our best practices - yours to keep
  • Over 30 client communication templates to streamline your trademark practice, including substantive templates and Office Action response templates to help save you time and get results for your clients - yours to keep
  • Access to our FREE members only community for extra support, group mentorship, and networking
  • Invitation to join four (4) "Ask Me Anything" Live calls for additional support
  • CLE credit certified in the State of Illinois only (you may be able to transfer credit in your state)
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“If I’d taken this course 2 years ago, it would have saved me months of time and probably helped me avoid a couple headaches along the way.”
KEVIN M., GRAND RAPIDS, MI
Okay! I’m ready.

Masterclass Price: $3245*

SIGN ME UP!

*Enrolling in the Trademarkabilities Masterclass provides you with a digital license to access the course for two years from the date of registration. See our Terms for more details.